Sometimes the best way to spread brand awareness and it’s message is not to place it among other product but to recreate occasion in which the product is consumed. Sometimes it can be just some area or space that is highlighted in some way but often we tend to make something unusual in the centre of the store where every single person will stop and feel free to engage in the interaction that we often organise trough some motion sensors. Basically, we can create a living room in a super market.